Print didn't die - It just changed!

We don't print as much as we used to. But print is far from dead. The Garret has created a white paper to explain the benefits of Print On-demand for organisations, public and private.

At a recent presentation we attended, the CEO of Ipsos Mori, the research firm, pointed out that communications channels are fragmenting. His point was that the newer channels have not sounded the death knell to those that went before. They have only added to the portfolio.

Nowhere is this more true than with print. It's not simply print advertising that's on the decline but no organisation is printing huge runs of sales catalogues, brochures or print newsletters anymore. However, print still offers an attractive means to communicate your message and you can now get clever with it.

Once you think of the possiblities of small runs - as little as one at a time - then you begin to think how you have a medium that allows for personalisation. And, you have something tangible. There are plenty of people who place a value in something they can hold.

Used well, Print On-demand becomes a powerful tool in your communications kit. Read our 'Demand On-Demand' white paper.